The future won't wait. AI is taking over more and more decisions — what to buy, where, at what price. But as long as customers are still choosing products themselves, it makes sense to be visible wherever they're searching. Price comparison sites aren't a necessity — they're an additional source of traffic that you either use or you don't.
And when your product catalog is already centrally in Veruno, getting your data onto Heureka, Google Shopping, Zboží.cz, or Facebook Catalog is a natural next step. The data is there — Feed HUB takes care of the rest.
Four Channels, One Data Source
When product data lives centrally in Veruno, Feed HUB generates XML feeds from it automatically — each comparison site gets a feed in exactly the format it requires:
- Heureka.cz — Czech and Slovak versions
- Google Shopping — ready for Google Merchant Center
- Zboží.cz — the Seznam.cz comparison site
- Facebook Catalog — Instagram Shop and Facebook Marketplace
Each feed has a stable public URL that you enter into the comparison site's admin once and forget about:
https://veruno.cz/feed/{shop-code}/heureka.xml
https://veruno.cz/feed/{shop-code}/google.xml
https://veruno.cz/feed/{shop-code}/zbozi.xml
https://veruno.cz/feed/{shop-code}/facebook.xmlThe comparison site downloads the feed on its own, automatically, whenever it needs to. And thanks to HTTP cache, data is only transferred when the feed has actually changed — no unnecessary requests.
Everything the Feed Needs
Every feed includes complete product data — name, description, URL, images, VAT-inclusive price, sale price, stock availability, EAN, manufacturer, and SKU. Products that are out of stock or not visible in your store are automatically excluded from the feed. No manual filtering needed.
Attributes and Variants
Product attributes from your catalog — color, size, material, weight — are automatically passed to the feed in the correct format for each channel. Products with variants are properly linked via a group identifier, so comparison sites display them as a single product with selectable options.
Shipping Directly from Shipping HUB
If you use Shipping HUB, delivery prices transfer to the feed automatically — including any cash-on-delivery surcharge. Just select a shipping zone in the settings and assign your delivery methods to each comparison site channel. Price changes in Shipping HUB take effect at the next feed generation.
Categories Without the Manual Work
Every comparison site has its own category tree, and assigning products correctly can be tedious. Feed HUB offers an autocomplete with official categories — Google Product Taxonomy, Heureka sections, Zboží.cz categories.
Set a category once for the whole store or for a specific product category. The system always uses the most specific setting available.
Always Know What's Happening
For each channel you can see the number of products in the catalog versus in the feed, the last generation time, and when the comparison site last downloaded the feed. If something's not working, you'll know immediately.
Feed generation runs automatically in the background. Need an update right now? One button and it's done.
